Books » Humanities

Sassatelli, Roberta 2007, Consumer Culture, SAGE Publications,London and New York
Growing up in most contemporary Western contexts, the average individual will be confronted not only with a cornucopia of commodities and commercialized services but also with a variety of discourses and institutions identifying such a context as ‘consumer society’ or ‘consumer culture’. More or less explicitly, these discourses and institutions will address people as ‘consumers’. This book is concerned precisely with the practices, discourses and institutions which have brought about and characterize ‘consumer culture’. Although the product of an historical process, the contemporary ways of organizing and understanding the relations between people and objects have several distinctive features.
Order Now
Kalinga Institute of Medical Sciences Pragativadi, Daily Odia News Paper KIIT University